Florist Vauxhall Privacy Policy

Introduction

At Florist Vauxhall, we are committed to safeguarding your privacy and protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect information relating to our customers placing orders with Florist Vauxhall in Vauxhall and surrounding districts. Our practices adhere to the General Data Protection Regulation (GDPR) and relevant UK data protection laws to ensure your data is handled transparently and securely.

The Scope of This Policy

This Privacy Policy applies to all customers who place orders with Florist Vauxhall, whether via our website, telephone, or in person, within Vauxhall and the surrounding districts. By using our services, you acknowledge and consent to the collection and use of your personal information as described in this policy.

What Data We Collect

In providing our products and services, Florist Vauxhall collects the following types of personal data:

  • Identity Data: Including your full name, and, when necessary, details of the gift recipient.
  • Contact Data: Such as your address, delivery address, postcode, and phone number as required for order fulfillment and delivery.
  • Order and Transaction Data: Details of the products you have ordered, order notes, delivery instructions, and payment details (note: payment card details are processed securely by third-party payment providers and are not stored by Florist Vauxhall).
  • Correspondence: Emails, information from contact forms, or telephone calls relating to queries, complaints, or feedback.
  • Technical Data: Such as IP address, browser type, operating system, device information, and website usage data, collected via cookies and analytics tools for website performance and security.

Lawful Basis for Data Processing

Florist Vauxhall processes your personal data under GDPR Article 6 based on the following legal grounds:

  • Contractual Necessity: Processing is necessary for the performance of a contract with you, such as fulfilling your order and delivering your products.
  • Legal Obligations: Processing is necessary for compliance with legal requirements, such as accounting and tax obligations.
  • Legitimate Interests: To manage our customer relationship, improve our services, respond to your queries, and protect our business (e.g., fraud prevention), provided your rights do not override these interests.
  • Consent: In certain instances, such as for direct marketing communications, we will ask for your explicit consent, which you can withdraw at any time.

How We Use Your Personal Data

We use your data for the following purposes:

  • To process, confirm, and deliver your orders.
  • To communicate with you regarding your order, including updates, confirmations, and delivery details.
  • To provide customer service, handle inquiries, complaints, or feedback.
  • To maintain proper business records for accounting and legal compliance.
  • To improve our website, services, and customer experience through analysis of usage data.
  • To send you marketing materials if you have consented to receive them.

Disclosure and Data Processors

Florist Vauxhall limits access to your personal data and only shares it where necessary for the purposes set out in this Policy. Data may be shared with the following categories of recipients:

  • Delivery Partners: Couriers or delivery companies engaged to deliver your order.
  • Payment Processors: Established payment service providers handle payments securely and do not share or store your full card details with Florist Vauxhall.
  • IT & Service Providers: Companies providing website hosting, IT support, and maintenance.
  • Professional Advisors: Legal and accounting professionals as required for compliance with our obligations.

All data processors engaged by Florist Vauxhall are required to act only on our instructions and are bound by contractual obligations to safeguard your information. We do not sell or rent your personal data to third parties.

Data Retention and Storage

We will retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting obligations. The retention period may vary based on the type of information and nature of our relationship with you. In general:

  • Order records and associated customer data are retained for up to 7 years in line with statutory requirements for accounting and tax purposes.
  • Marketing consent records are retained unless you opt out or withdraw your consent.
  • Technical and website usage data is retained for the minimum period necessary for security and analytic purposes.

Data is stored securely and measures are in place to protect it from loss, misuse, unauthorized access, and disclosure.

Your Rights Under GDPR

As a customer of Florist Vauxhall, you have the following rights regarding your personal data:

  • Right of Access: You have the right to request confirmation as to whether we hold your personal data and to obtain a copy.
  • Right to Rectification: You may request correction of any inaccurate or incomplete data we hold about you.
  • Right to Erasure: You can request deletion of your personal data, subject to certain exceptions (e.g., where required for legal compliance).
  • Right to Restriction: You can request limits on how we use your data.
  • Right to Object: You have the right to object to the processing of your data for direct marketing or on grounds relating to your particular situation.
  • Right to Data Portability: You may request transfer of your data to another provider in a commonly used electronic format.
  • Withdraw Consent: Where we rely on your consent, you may withdraw it at any time.

To exercise your rights, please contact us using the details provided at the end of this policy. We will respond to requests in accordance with GDPR requirements and within one month of receipt.

International Data Transfers

Florist Vauxhall stores and processes your data primarily within the United Kingdom and the European Economic Area (EEA). If data is transferred outside these areas, we will ensure it is protected by appropriate safeguards as required by law, such as standard contractual clauses or equivalent protections.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, our business, or our data processing practices. The latest version will always be available on our website, and material changes will be communicated to you where appropriate.

Contact and Further Information

If you have any questions about this Privacy Policy or your personal data, or if you would like to exercise any of your rights, please contact us using the contact details provided on our website or visit us at our premises. Your privacy is our priority, and we will strive to address your concerns promptly and transparently.